Its About The Book

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Will Distribution Survive eBooks?

Microhard, But Not Up To Standard.

Distribution is a category of business that has a model made for hard copy books; can it survive in the eBook market? Well answering the unanswerable question is best done before breakfast so this is my morning’s helping. As the inevitable happens and paper books are relegated to a tiny corner of the book market over the next fifty years distributors will still hold a piece of the market. Here are some reasons why I believe that is true.

Fragmentation of the publishing market is continuing; with small independent publishers gaining on the big houses in market share as eBooks grow more popular. What is this garp? Isn’t consolidation the wave of the future? Not once the worm turns one more time and the publishing world becomes as open as the Internet to new sources of writing. Tiny presses are learning to compete with the major’s in this new environment. That means fragmentation of book sources will continue for a long time. Fragmentation empowers aggregation and distribution. Thus distribution will survive as a necessary function in the Internet publishing market.

Why do we need distribution in